Why is Walmart getting rid of the White Stag brand? Walmart has decided to stop selling several of its older brands in its stores as it looks to change its image. 

Continue to read to learn more about why White Stag is leaving Walmart stores, what is replacing it and why!

What is the White Stag Clothing Brand?

Before the brand was called White Stag, it was a leading clothing manufacturer for workers in Portland, Oregon's logging and mill working industry.

Later, the founder’s son Harold S. Hirsch began the White Stag brand in 1929 after returning to Portland from college. 

He decided to rebrand the company as a skiwear company due to his love of skiing.

Notably, White Stag translated the founders’ names into English: Weis (White) and Hirsch (stag)! 

In addition to selling clothes used for skiing, the brand quickly expanded to offer daily casual wear.

In the early 2000s, White Stag was purchased by Walmart and rebranded as an in-store women’s clothing, shoes, and accessories line.

Where is the White Stag Clothing Brand Made?

Initially, the White Stag brand was manufactured in Portland, Oregon regarded as the city's historic Old Town. 

Now it has moved out of Oregon, and Walmart, Inc controls all manufacturing.

Who Owns the White Stag Clothing Brand?

Originally the brand was owned by the Weis family in Portland, Oregon.

Currently, Walmart owns the White Stag and other older Walmart in-store brands.

Is Walmart Discontinuing White Stag Clothing Brand?

Due to rebranding, the White Stag Clothing brand and other older clothing brands found at Walmart are discontinued. 

Walmart is making significant changes to focus on low-priced, more modern fashion options.

Why Did Walmart Discontinue the White Stag Clothing Brand?

Today's customer expects a high-end private label experience, and retailers are racing to meet this need. 

They'll be phasing out and discontinuing other brands like White Stag, Faded Glory, and Just My Size.

Clearly, Walmart is striving to remain competitive, so they're rolling out new brands to offer the latest styles at low prices.

What Brand Replaced the White Stag Clothing Brand at Walmart?

As Walmart attempts to rebrand and offer more trendy and affordable clothing options in its stores, shoppers can look to see some of the following brands pop up soon on shelves:

Time and Tru

As a replacement for White Stag, this brand is manufactured by Walmart, Inc. Time and Tru has a wide range of women’s apparel, shoes, and inexpensive accessories.

Terra & Sky

Another brand set to be shelved, Just My Size, is marketed toward the plus-sized female demographic. Terra & Sky aims to replace this whole with modern low-priced options.

Wonder Nation

If you have children in your household, Walmart also has new inexpensive, fashionable options for infants, toddlers, and children with its Wonder Nation Kids Line.

George

Technically, George is not a new line, and it has been around for a while, but it is being revamped! Originally George was a famous brand in Britain.

When George was first sold in US Walmart stores, they offered men’s and women’s lines. However, with the rebranded, Walmart has decided to focus only on menswear.

Other Changes To Expect

In addition to shelves, Walmart shoppers can also expect to see differences on the Walmart website. 

Walmart's website wants to expand its offerings.

As a result, shoppers can expect to see more fashion offerings online, such as:

Lord & Taylor
Calvin Klein
Reebok (Available In Select Stores For Pickup)

Additionally, Walmart Marketplace's online vendors offer even more clothing options for clothing brands like Steve Madden, Muk Luks, GAP, and many more that you would never imagine being associated with at a Walmart store!

Did White Stage Change its Name?

When the company began, it was a Hirsch-Weis Manufacturing branch in Oregon, later known as just Weis. 

Weis’ son founded the company we know as White Stag from the founders' names.

Since then, the company has not undergone any name changes, and all products still carry the same White Stag name and logo.

Is There Any Place I Can Still Buy Clothes from the White Stag Brand?

Although the original brands are no longer on shelves at Walmart locations, shoppers feeling nostalgic can still visit the Walmart Marketplace to purchase select White Stag, Faded Glory, and Just My Size merchandise.

During my most recent search, I could only find items on rollback and clearance, so, unfortunately, the selection is much more limited than other store items, but they are still out there!

Conclusion

Retail stores compete with shoppers who want inexpensive and fashionable clothing. 

Many have begun offering their private label brands to gain an advantage over the competition.

As a result, Walmart has phased out certain older brands like White Stag to create more modern offerings like Wonder Nation and Terra & Sky.

Now you can find more stylish, modern clothing at affordable prices at Walmart!